Our Team


Guy Macpherson - General Manager

Adroit’s dynamic leader is a tertiary trained business executive with broad expertise across multiple industries, with 20 years experience in complex high-value customer acquisition and a flair for operations; experienced in technology, distribution and business systems development.

Guy is a highly adaptable team player with a direct communication style, who favours action over prolonged analysis.


Ulrich Frerk - Founder & Technical Director

Ulrich Frerk is an entrepreneur who seeks to not only create world-leading IoT technology, he seeks to change the world and the way people interact with it.

His specialisation is device integration, connecting devices and machines to management systems and cloud-based software in innovative ways. Ulrich’s ability to see solutions and opportunities where others can’t has made him a leader in his field and a respected tech innovator in New Zealand, and beyond.

Read More

Blair profile B&W.jpg

Blair Stewart - Commercial Director

Blair loves business and technology, graduating from Auckland University with a BCom in Information Systems, then a 20- plus year career of ICT management.

 His career began in retail systems then grew to airlines in NZ and then the UK, where he was the Head of IT for easyJet Airline, Europe’s largest low cost airline.

 Over the last fourteen years Blair co-foundered business telco Digital Island, which grew at rapid rate on the back on cloud based services, then sold to Spark in 2018.

 “IoT is the next technology frontier and I am extremely excited to be part of Adroit who are making these game changing services available to NZ businesses!”.


Jay Meissner - Project Manager

Project manager, with a background in Industrial design, design thinking. Jay has been with Adroit for 3 years and has been an integral part of the innovation and product development, his design thinking style work methods help adroit pursue an intentional response to solving problems.


George Cherian

Team Lead, Solutions Architect, Embedded Electronics Engineer, Security Evangelist

George is an enthusiastic team lead who is passionate about architecting smart and secure connected devices. He has a Bachelors in Electronics & Communication Engineering, PG Diploma in Advanced Embedded System Design and a Masters Degree in Information Security & Digital Forensics.

Damon profile B&W.jpg

Damon Partington

Senior Hardware Engineer, Embedded Engineer, Audio Enthusiast.

Studied electronics engineering at AUT Auckland, then pursued business opportunities in electronics. Damon now has 15 years of engineering experience and has been apart of many projects specialising in LED lighting, embedded systems, industrial control and automation. “I like technology that is new and at the bleeding edge, IoT is starting to mature and looks to be the next evolution in technology.”


Vinay Divakar

A Firmware Engineer with an overall experience of 4.5 years in the electronics industry. He has a bachelors, PGDip and a masters degree in electronics and computer engineering. He is passionate about building smart solutions using technology.


Victoria Haddad

"Victoria Haddad, (Graduate) Hardware Design Engineer - Victoria joined Adroit in December of 2018, where she is currently responsible for research and development of embedded electronic hardware, and also assists in embedded software design for Adroit devices. Victoria is an Electrical/Electronic Engineering graduate from the Auckland University of Technology, who is excited about the dynamic growth of technology in the IoT space, and its impact on the standard of living."